TRAINING COURSE

Revenue Management Basic

Revenue Management Basic is the ideal starting point for learning how to maximize a business’ revenue. In this course, you will explore strategies and techniques that leverage data analysis and practical formulas to achieve concrete results. You will learn how to use advanced tools that enable you to make strategic decisions, quickly adapting to market dynamics and maximizing revenue opportunities.
With a focus on practical applications, Revenue Management Basis provides you with a solid foundation to become a revenue management professional.

COURSE PROGRAM

  • What is Revenue Management: areas of application and limitations
  • Analysis of data, room categories, sales channels
  • Online and Brand Reputation
  • Strategy: pricing, availability, categories
  • Application to sales channels
  • Analysis of pick up, forecast, competitors
  • Dynamic rates
  • Selling: online and offline
  • Opaque and experiential packages
  • PMS and business intelligence
  • Actions to reach the end customer, mailing strategies, loyalty

This course provides you with a comprehensive and practical view of Revenue Management, from data collection to the implementation of pricing and sales strategies across diverse channels. By understanding the role of PMS and business intelligence technologies, you will learn how to analyze the market and formulate dynamic rates that meet customer needs. You will also delve into online and offline reputation management, loyalty techniques, and strategies to attract the end customer directly, acquiring the essential tools to optimize revenue in a highly competitive market.

WHO THE COURSE IS INTENDED FOR

To graduates and recent graduates in the tourism field and those who already work in the hospitality industry and are eager to advance their careers

CALENDAR

  • November 2024
  • December 2024
  • January 2025
  • February 2025
  • March 2025

Cost: € 600.00 + VAT

Duration: 32 hours (20 hours in-person + 12 hours online)

Possibility of 2 months of training internship

Minimo partecipanti: 10

BOOK YOUR MEMBERSHIP

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