• Laurea Scienze Economiche

TRAINING COURSE

Revenue Management

Revenue Management is the strategic lever to optimize profits and sustain growth in competitive environments. This course guides you in the art of forecasting demand and defining winning pricing strategies, leveraging company resources to their maximum potential. Through the use of advanced tools and data analysis, you will learn how to turn market challenges into opportunities, setting up a revenue management system that is profitable and lasting.

With Revenue Management, you will be prepared to maximize results, improving operational efficiency and ensuring sound and sustainable financial management.

COURSE PROGRAM

  • The use of software and property management system
  • The control of reservations
  • Room assignments
  • Contracts (FIT, Ad Hoc, MICE, etc.)
  • What is Revenue Management: fields of application and limitations
  • Analysis of data, room categories, sales channels
  • Rates, Channel and Source of Business
  • Strategy: pricing, availability, categories
  • Application to sales channels
  • Analysis of pick up, forecast, competitors
  • Dynamic rates
  • Selling: online and offline
  • PMS and business intelligence
  • Actions to reach the end customer, mailing strategies, retention

The Revenue Management course provides strategic tools to optimize revenue through data analysis and effective reservation management. You will learn how to develop pricing strategies, leverage property management systems and implement dynamic rates. With a focus on how to reach the end customer and promote loyalty, this course prepares you to maximize profits in a competitive environment.

Tourism industry training project between Campus Principe di Napoli (Multiversity Group) and Federalberghi Penisola Sorrentina. Participation in the training courses is free of charge and aims to facilitate the job placement of participants at the renowned hotel facilities of Federalberghi Associates. This incredible opportunity includes blended, in-person and online classes, flanked by interactive educational workshops and internships at prestigious hotels on the Sorrento Peninsula.

WHO THE COURSE IS INTENDED FOR

The course is suitable for Reservation Managers, Sales Managers, Reception Managers and those who want to advance their careers by acquiring techniques for sales analysis and optimization.

CALENDAR

  • November 2024
  • December 2024
  • January 2025
  • February 2025
  • March 2025

Cost: € 800.00 + VAT

Duration: 40 hours (attendance and online)

6-month mandatory internship

Minimum participants: 10

BOOK YOUR MEMBERSHIP

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